This module introduces you to branding and the role it plays in creating a conscious and Evolved Business. You will learn fundamental concepts that underpin this work:

• 7 Business Elements - Understand the the 7 elements that must co-exist to create a business, and exactly where brand fits in.
• Brand Basics – Learn what branding really is and the simple, fundamental concepts to create your own unique brand.

Discover archetypes as a tool for creating a brand concept and developing your unique business and brand. Module 02 module includes:

• Archetypes - Learn about archetypes from ancient philosophy through to modern day psychology and how they endure the test of time as an intrinsic part of the human psyche. Understand why archetypes are the key to creating a congruent business that aligns with who you are, and connecting with your audience.
• Archetype Mix - Discover your own Major and Minor Archetypes and the power of combining them into your unique Archetype Mix.

Draw from your Archetype Mix in a free and creative process to elicit your unique Brand Personality in words and images.

• Pinterest Archetype Board - Develop your Archetype Board using Pinterest as a visual representation of what your Archetype Mix means to you. Start to see your essence emerging in front of you.
• Brand Personality – Draw from your Archetype Board and start to define your Brand Personality and your Brand Essence in words that resonate.
• Business Name + Brand Summary - From all the work you’ve done, you will very quickly be able to identify or refine your Business Name (if you don’t already have it) and one-page brand summary.
• Mood Board - Consolidate your ideas into one single snapshot that defines your style.

In this final module, you’ll see your actual Brand take shape.

• Brand Identity - Learn the key Design Elements and how they will express your visual brand.
• Colours - Learn colour philosophy and psychology and extract the colour palette that resonates with you and your audience.
• Typography - Understand the basics of typography, and select the fonts that define who you are.
• Logo - Learn the three types of logos, choose the best one for your business and, get it made!
• Images - Identify the perfect images for your unique brand and start your image library.
• Brand Board - Bring it all together in a one-page snapshot of your brand, that can be rolled out immediately!

With an aligned brand, you can now consider your next step and what you need to do to align your business in all 7 areas and create something that you love, and that that makes a difference.

It’s most likely you’ve been trying to squeeze your self into “one-size-fits-all boxes that just don’t work for your personality. It doesn’t feel that great.

This whole approach is about exploring your unique personality, strengths and characteristics to create a brand that is aligned and congruent with who you are.

You can be who you are, and create a business easily, without having to fight to be someone you’re not.

An online program allows you to study and work in the privacy and comfort of your own home – at a time that suits you!

You’ll receive an email with your membership details and access to the content for the entire program, as well as some follow up emails over the next couple of weeks – just to see how you’re going. It’s designed over 5 days but take as long as you like!

Once you’ve finished the program, you’ll have ongoing access to the content for the life of the program, so that you can review it at your leisure.

This whole process is about learning to understand who you are at your essence and to trust what you know to be true at your core.

If this is resonating with you, do it.

If you have to check with someone else if this is the right thing for you, then maybe this work is not right for you quite yet, and that’s OK.

I’ve done my very best to give you every thing you need to know about this program on this page.

If you still really need to know more, then send me an email with the question you need answered at info@lizwatt.com.